Electrolux Stresa
11.06.2010 to 18.06.2010
Stresa Italy Grand Hotel Dino, Villa Rusconi, Castello Massino,…
Absolute Blue

Production Manager ASP

Glenn Renard


CAD & Engineering ASP

Tom Van den Burg


Project Manager Absolute Blue

Patrick Nassaogne

June 2010: Almost traditionally time for a new foreign adventure for Electrolux. This edition of the Sales and Range Review event took place again in Stresa, Italy from Monday 14th of June until Friday The 18th of June.


The mission for Patrick Nassogne from Absolute Blue was to build a set conform with the concept of the new communication campaign of Electrolux: The White Box. And all this inside a standard hotel conference room.


The technical infrastructure was perfect to support the various presentations, but it also served as a framework for several major dance acts and combined with video projection this was the perfect mix for a spectacular product launch.


+ / - 100 meter Prolyte trussing - 64 moving heads and LED fixtures - 40 kW conventional light - 2x + 12 000 Barco R12 projector AnsiLumen - 1x Barco HD20 projector AnsiLumen 20 000 - 1x Barco R10 + 10 000 AnsiLumen Projector - 2x Folsom Encore system - Live capturing with Sony broadcast cameras - L'Acoustics sound system - 110m ² custom stage - 5m high printed canvases and custom screens - + / - 40 running meters custom frames with white cloth. On top os this main event our team also supported many additional events were organized such as elegant dinners, incentives, parties, etc.. at various locations in and around Lake Maggiore.


A big thank you Patrick Nassogne concluded this week of hard work beautifully: "Just a quick word to all your team for the excellent job done at Stresa, and on all our events consistently these first six months of this year. An amazing safe feeling working with you all. Your people are always there to Perform with a great professionalism.


Photographer: Carol Kohen