Electrolux Stresa
06.06.2009 to 12.06.2009
Grand Hotel Dino en Villa Rusconi Stresa Italy
Absolute Blue

Production Manager ASP:

Glenn Renard & Tom Van den Burg


Project Manager Absolute Blue:

Patrick Nassogne

The beginning of June 2009 marked another international Electrolux adventure . This edition of the Sales & Range Review was held in Stresa, Italy from June 8th until June 12th 2009. Absolute Blue’s assignment was te rebuild a genuine theatre inside a regular hotel congress hall. The technical infrastructure was designed to give perfect support to the various presentations as well as being the background for several large dance acts, where choreography, combined with video projection made for a spectacular product presentation.


Groundsupport with +/- 200 running meters of Prolyte trussing, 24 x Vari*Lite moving head, 20 x Clay Paky moving head,  90 kW conventional lighting,

2 x Barco R12+ 12 000 ansilumen projector, 1 x Barco HD20 20 000 ansilumen projector, 3 x Barco R10+ 10 000 ansilumen projector and 2 x Folsom Encore system.


Besides the main venue, there were several locations around the Lago Maggiore to host various extra events: Stylish dinners with live acts, parties, etc. ASP made sure every occasion had the necessary technical back up. A genuine and hearfelt “Thank You” from Electrolux CEO, Enderson Guimaraes, ended the week of hard work perfectly!