Electrolux Athens
02.10.2011 to 08.10.2011
Hotel Intercontinental, Zappeion, Athens, Greece
Absolute Blue

Production Manager ASP

Glenn Renard


CAD & Engineering

Tom Van den Burg


Project Managers Absolute Blue

Patrick Nassogne, John Evenepoel & Nathalie Schoonheyt

In October 2011, it was once again time for an, almost traditional, new overseas Electrolux adventure. This edition of the Sales and Range Review Event, rechristened “Sales and Marketing Convention“ took place in Athens. Patrick Nassogne, from the Absolute Blue Agency designed a total concept in veritable “Olympic Style”, and this inside a standard hotel congress hall. The technical infrastructure was used, on the one hand , to give perfect support to the different presentations , and on the other hand as frame for a stylish ‘reveal’ of various new innovative products. Various locations in Athens played host for other events. For example the spectacular final-dinner in the Zappeion, where ASP supplied appropriate technical expertise.