Nu Generation EMEA Convention 2012
25.10.2012 to 28.10.2012
HungEXPO, Budapest
Nu Skin

Executive Producer ASP

Christophe Van Schoorisse


Production Managers ASP

Glenn Renard & Sven Hannes


CAD & Engineering ASP

Tom Van den Burg


Project Manager Nu Skin

Zsuzsa Zsolnoki


Project Manager Swantegy

Eric Rozenberg

Nu Skin Enterprises is one of the world’s leading direct selling companies in anti-aging products. On October 25-27 they welcomed 6000 distributors in Budapest for their biennial Nu Generation EMEA Convention. This landmark event attracted visitors from as far away as Israel and South Africa.


In the beginning of 2012, the agency Swantegy selected ASP for the overall coordination and execution of this spectacular production. Our main goal was to assure a proper balance between cost effectiveness and quality of performance whilst meeting the client's expectations. ASP took responsibility for managing 3 large expo halls and transforming almost 20.000 sqm of empty space into the perfect venue. After an extensive design phase we challenged our CAD drawers, production engineers and many other AV specialists to technically translate all these designs and to carefully select the right equipment and show technology.


In the meantime, we also started with the development of 4 different multimedia applications to help participants achieving their goals and to enhance interactivity. Once we got our game plan together we could start with producing the event: collecting and managing content, negotiating with local suppliers, managing logistics, selecting decoration, designing and printing signage, connecting with artists and show directors, simultaneous translation, ...


All this resulted in fantastic event with dynamic presentations that fueled the audience, a closing show that will be remembered for a long time, an interactive opportunity village to find you way to success, a branded items shop of 700sqm, an exclusive VIP area and much more!


Facts & figures: • 3 halls with a total of 20000 sqm • 14 trailers from Belgium • 9 trailers with local equipment • fixed production team of 15 experts •

180 pax technical staff • 1500 sqm of printing …


Have look at the Convention Highlights Video (link: