The Event Lounge is the location SAMSUNG chose for the revealing of their new product range to VIP customers and resellers. The 2-day event kicked off with a VIP-day for 300 guests. The next day 800 resellers were treated to the same concept, including a VJ-evening with video animation by “Anti VJ”. ASP was responsible for the technical and logistic needs, under the scrutinous eye of DDMC’s Alex Cautaerts.