On April 24th Samsung celebrated the launch of their new Galaxy S4 smartphone. Alex Cautaerts from DDMC pulled out all stops in creating an exclusive and remarkable event.
Based on the creative concept of Alex Cautaerts, ASP developed and engineered the technical set-up whilst taking all aspects of the event in consideration and with respect for this exclusive location. Especially in these kind of projects ASP can apply its outspoken specialty, the integration of technique, technology and scenery.
Samsung gathered almost 250 guests in Brussels. The welcome reception and apero took place in a separate tent, followed by a seated dinner in the patio. Throughout the evening guests were entertained with hands on demos of Samsung executives and a live performance of SCALA and Arsenal. The host of the evening was Virginie Claes.
Photography: Tom van den Burg