For the 2nd time in a row, Absolute Blue relied on ASP for the technical production of this exclusive VIP lounge during the UEFA Champions League Final. Also this year our main focus was to deliver a high-end finishing and integration of the technical equipment in order to create a premium experience for the guests.
At the entrance area we installed 8 lightboxes with large prints of both teams. The main eye-catcher in the lounge area itself was a 104 meter wide and 2,88 meter high LED wall with 6 seamless plasma walls, each built with 3x3 46 inch plasma's. This enormous display was used for many branding and communication purposes by the client. At the end of the lounge area we created a temporary Adidas shop with shelves and boxes to display all merchandising.
Photogrphy: Tom Van den Burg